Dentists need to train themselves to quit thinking of themselves as "selling" dentistry. They're simply letting patients know what they need, and why they need it.
Jay Geier discusses the importance of new patient calls in dental practices and when it's time to let an underperforming employee go.
Dianne Watterson discusses dental practice staff overhead costs and how to track and control them.
Dr. Winter discusses her case study with Dr. Amisha Singh as part of Dental Economics' NextGen Leadership Showcase.