Dentists need to train themselves to quit thinking of themselves as "selling" dentistry. They're simply letting patients know what they need, and why they need it.
Dianne Watterson discusses dental practice staff overhead costs and how to track and control them.
Dr. Erin Elliott discusses an area in which she's become very familiar: how to bill for medical procedures performed in dental offices.
Shay Berman discusses the building blocks of dental practice marketing.